"If you think about it, when you shop online, you're really searching for whatever you want to buy. What would happen if people went to Google or Yahoo instead of to Amazon every time they were looking to buy something on the Web? That thought must scare the bejeezus out of Bezos."
- Erick Schonfeld, Business 2.0
Not a bad piece of observation at all. With Microsoft and Yahoo battling it out to beat Google's domination of the Web Search market, you would think the party is hot enough already. But throw in another Internet heavy-weight, Amazon, and you can expect some fireworks. After all, when people are looking for things to buy on the Internet, going to Google or Yahoo is only a natural thing to do. That will be a good thing for online shops like Amazon, or eBay for that matter when the user sees these sites listed in the top search results. But when they don't, things do look a bit bleak for likes of Jeff Bezos and Meg Whitman and co.
Amazon has unleashed Alexa Web Crawler to the public, which runs on A9 search technology which powers the searches on Amazon. Besides trying to become a major search engine on its own, the opening up of the technology to programmers may see the spawning of many smaller search engines, which may cut into the biggies like Google and Yahoo. And guess what, all of these engines will be using Amazon's database for generating results? I don't think that will hurt Amazon's interests one bit. Smart move, Jeff.
1 comment:
hmm...Google still rocks! LOL..ciao..Happy New Year!
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