Dec 26, 2005

Amazon jumps into Web Search battle

"If you think about it, when you shop online, you're really searching for whatever you want to buy. What would happen if people went to Google or Yahoo instead of to Amazon every time they were looking to buy something on the Web? That thought must scare the bejeezus out of Bezos."
- Erick Schonfeld, Business 2.0

Not a bad piece of observation at all. With Microsoft and Yahoo battling it out to beat Google's domination of the Web Search market, you would think the party is hot enough already. But throw in another Internet heavy-weight, Amazon, and you can expect some fireworks. After all, when people are looking for things to buy on the Internet, going to Google or Yahoo is only a natural thing to do. That will be a good thing for online shops like Amazon, or eBay for that matter when the user sees these sites listed in the top search results. But when they don't, things do look a bit bleak for likes of Jeff Bezos and Meg Whitman and co.

Amazon has unleashed Alexa Web Crawler to the public, which runs on A9 search technology which powers the searches on Amazon. Besides trying to become a major search engine on its own, the opening up of the technology to programmers may see the spawning of many smaller search engines, which may cut into the biggies like Google and Yahoo. And guess what, all of these engines will be using Amazon's database for generating results? I don't think that will hurt Amazon's interests one bit. Smart move, Jeff.


xianfu said...

hmm...Google still rocks! LOL..ciao..Happy New Year!

Fortune Park Hotels Ltd said...

Users will be able to create their own search engines indexing particular types of data, a single site, or a set of particular sites because now Alexa is giving access to their crawler to the users and the visitors. Alexa came to this conclusion as a result of some tests that they were conducted on their web search platform. By using Alexa’s search and publication tools users can search and process innumerable number of documents apart from being able to create their own search engine. The users can also store large number of web data as Alexa provides compute and storage resources as well. Users can avail of this service by registering for the beta by filling up a form on the site.