Some more examples:
- Only 57% of online Brits knew that acronym for instant messaging was IM.
- 75% did not know VOD stands for Video-on-Demand.
- 35% have heard about podcasting but didn't know what it meant.
That is all very well, but does any of these statistics matter? If people are already using technology but just don't call it by its popular name, does it mean they are any less technologically inclined? In a world where technology is obsolete the second after it is invented and only the ubergeeks can keep up, doing that would be next to impossible.
A rose by any other name...
I am pretty certain the findings would be applicable throughout most of the world, not many people who actually use technology would be aware of the different names it is known by. That is because there is no need to. That is because being able to use the technology for betterment of our lives is infinitely more important than keeping track in the acronym jungle. If you now how to use newsfeeds and read them daily, why bother with the "official name" of RSS anyway?
Link: BBC
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