Aug 26, 2006

Web analytics revisited

Just like research into customer behaviour is vital for all businesses, websites today cannot do without Web analytics. Simply put, Web Analytics is the collection and analysis of data on how users behave on a particular website. Web analytics can help you in deciding what users look for and see in a website, whether they are interested in staying on or decide to move on and so on.

After investing a lot of money, effort and time into building traffic to a website, it is really important to check your return on investment, and web analytics tools helps in doing that. Web analytics solutions can tell you which pages are the most popular on your site, what content users find more appealing and where they skip off to other destinations. They can also tell you which pages referred users to your site or what keywords in search engines led them to you.

Such kind of information is vital for webmasters and marketers because it helps them in tailoring their site content and design to cater to the needs of the users. When users find more relevant content during their next visit, they are sure to stick on. Besides, the solution can also tell you where users leave off, hinting at where your content or design needs modification to make them stay on.

There are lots of web analytics solutions in the market and depending on the features and benefits offered, the prices range from free to several thousands of dollars. I have been using Google Analytics (formerly Urchin) for sometime now, and I find it extremely useful, not to mention, it is free as well. Google Analytics has just been released for free sign-ups from the invitation-only mode and I would recommend getting an account to get started. It is extremely simple to use and gives you more information than most of us bloggers would need.

Web analytics solutions are not something that you can use just for the fun of it, it is something that is critical to measuring user behaviour metrics on your website. Anybody serious about developing a website as an online business or even as a hobby should definitely take a look into them. By creating more compelling content and improved design, you offer a better reason for users to visit your site again, which is a critical factor in deciding the success of the website.

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