Google seems to be experimenting with ads in their search box, which will pop up as soon as you start entering a query. According to this SearchEngineLand article, the ads seem to be in test phase, and may not be implemented at all. They may be just testing the waters to see how users react, but this is surely an indication of how much pressure even Google seems to be facing in the current economic downturn. For a company which has kept its homepage free of any paid ads, integrating commercials right into the heart of its product is a big step.
Judging by the number of people who come to this blog, searching for ways to turn off the Google Suggest feature in the search engine's homepage, it may not be their most popular feature.
It will be interesting to see how the users react if they do indeed start ads in the search box. Maybe people will just grin and bear it, realizing that good things do come at a price, or maybe we will see some migration to Yahoo and Live search engines, which have been dwindling in market shares with every passing month. Google may have just given users an excuse to try them out after all.
Dec 16, 2008
Oct 17, 2008
Launching Chrome was good after all
When Chrome was launched early September, there was much hue and cry about the need for yet another web browser in an already crowded market. I thought it was a good thing. Now, it is getting better.
Adrian Kingsley-Hughes, at the Hardware 2.0 blog on ZDNet, has published some numbers on how the new Firefox 3.1 beta 1 stacks up against IE, Chrome and the rest. If Chrome set the bar high in ACID 3 and SunSpider Javascript benchmarks, Firefox 3.1 has pushed it even higher. Chrome still takes the lead in Google's own V8 JavaScript benchmark quite convincingly though.
The Firefox 3.1 beta 1 also comes with a slew of features which will hopefully inspire developers in the opposing camps to create some magic of their own. As Kingsley-Hughes puts it, competition is good.
Adrian Kingsley-Hughes, at the Hardware 2.0 blog on ZDNet, has published some numbers on how the new Firefox 3.1 beta 1 stacks up against IE, Chrome and the rest. If Chrome set the bar high in ACID 3 and SunSpider Javascript benchmarks, Firefox 3.1 has pushed it even higher. Chrome still takes the lead in Google's own V8 JavaScript benchmark quite convincingly though.
The Firefox 3.1 beta 1 also comes with a slew of features which will hopefully inspire developers in the opposing camps to create some magic of their own. As Kingsley-Hughes puts it, competition is good.
Oct 14, 2008
Anti Spam - Spamming the spammers
Did you know that 95 percent of all email sent in 2007 was spam? Yes, that is a fact.
In spite of all the legislation, the spammers keep marching on. Filling up mailboxes, overloading servers and clogging networks worldwide, the spam keeps coming. So how do you get back at them? That's right, spam them back.
AuditMyPc, an online security testing site, has put up a tool that they hope will give spammers a large dose of their own medicine. Anti Spam is basically a web-page that fills itself with fake email addresses every time it is viewed. The way the developers hope to get it working is like this:
1. Spam-bots, which scour the Web, looking for email addresses to spam, land on the Anti Spam page.
2. They find loads of email addresses (all of them fake, by the way), and promptly adds all of them to their databases.
3. Finally, they follow the last link on the page, which links to itself, thereby loading the Anti Spam page with a fresh list of fake email addresses. The process repeats, filling the databases with enough worthless addresses to make it inefficient to spam.
That sounds like a really interesting concept, and I for one would love to see it work. But would it really? The Buzz Out Loud crew makes some good observations on the idea. Adding fake email addresses to the spam database surely would take down the conversion ratio, but still might not bring down the absolute hits the spammers get. As far as they are concerned, it is all automated and wouldn't matter much.
ISPs could see a flurry of attempts to send emails to non-existent accounts, and that could help them identify potential spammers more easily and blacklist them. This is all assuming that spammers don't blacklist the Anti Spam page first and let their bots go round in circles, feeding on fake addresses.
AuditMyPc encourages the public to link to their Anti Spam page, so that bots are more likely to find it and collect the bogus addresses. As far as I can tell, their appeal seems to be working. Type in 'anti spam' on Google and guess what is the first organic result? If the company decides to make an actual anti-spam product of its own in the future or even take ads for them, they surely won't be needing any search ads. The Anti Spam page may not take down too many spambots, but it won't hurt their site traffic.
In spite of all the legislation, the spammers keep marching on. Filling up mailboxes, overloading servers and clogging networks worldwide, the spam keeps coming. So how do you get back at them? That's right, spam them back.
AuditMyPc, an online security testing site, has put up a tool that they hope will give spammers a large dose of their own medicine. Anti Spam is basically a web-page that fills itself with fake email addresses every time it is viewed. The way the developers hope to get it working is like this:
1. Spam-bots, which scour the Web, looking for email addresses to spam, land on the Anti Spam page.
2. They find loads of email addresses (all of them fake, by the way), and promptly adds all of them to their databases.
3. Finally, they follow the last link on the page, which links to itself, thereby loading the Anti Spam page with a fresh list of fake email addresses. The process repeats, filling the databases with enough worthless addresses to make it inefficient to spam.
That sounds like a really interesting concept, and I for one would love to see it work. But would it really? The Buzz Out Loud crew makes some good observations on the idea. Adding fake email addresses to the spam database surely would take down the conversion ratio, but still might not bring down the absolute hits the spammers get. As far as they are concerned, it is all automated and wouldn't matter much.
ISPs could see a flurry of attempts to send emails to non-existent accounts, and that could help them identify potential spammers more easily and blacklist them. This is all assuming that spammers don't blacklist the Anti Spam page first and let their bots go round in circles, feeding on fake addresses.
AuditMyPc encourages the public to link to their Anti Spam page, so that bots are more likely to find it and collect the bogus addresses. As far as I can tell, their appeal seems to be working. Type in 'anti spam' on Google and guess what is the first organic result? If the company decides to make an actual anti-spam product of its own in the future or even take ads for them, they surely won't be needing any search ads. The Anti Spam page may not take down too many spambots, but it won't hurt their site traffic.
Sep 16, 2008
DECE - The future of DRM?
“The nicest thing about standards is that there are so many of them to choose from.” - Andres S. Tannenbaum (Also seen attributed to Ken Olsen)
I love that quote. It is funny. It is funny because it is true.
In a digital media landscape littered with incompatible standards and casualties from the format wars, a host of technology and media powerhouses are joining hands to bring a consumer friendly version of DRM for content. In other words, a standard for DRM.
The Digital Entertainment Content Ecosystem (DECE), which is backed by the likes of Cisco, Fox, HP, Intel, Microsoft, NBC Univeral, Paramount Pictures, Philips, Sony and Toshiba, among others, will offer customers the "buy once, play anywhere" freedom that has been taken away by conventional DRM. Simply put, the standard will enable content bought from consortium members to play on DECE hardware/codec. Not so much DRM-free as having no DRM at all, but a step forward, nevertheless.
Will DECE succeed in convincing consumers who are sceptical about DRM and how it restricts their usage of content they had paid for? Adrian Kingsley-Hughes, a technology columnist at ZDNet, says it beautifully with the title of his blog post - DECE : Lipstick on the DRM pig.
Read the Reuters story - Studios form digital-download ecosystem
I love that quote. It is funny. It is funny because it is true.
In a digital media landscape littered with incompatible standards and casualties from the format wars, a host of technology and media powerhouses are joining hands to bring a consumer friendly version of DRM for content. In other words, a standard for DRM.
The Digital Entertainment Content Ecosystem (DECE), which is backed by the likes of Cisco, Fox, HP, Intel, Microsoft, NBC Univeral, Paramount Pictures, Philips, Sony and Toshiba, among others, will offer customers the "buy once, play anywhere" freedom that has been taken away by conventional DRM. Simply put, the standard will enable content bought from consortium members to play on DECE hardware/codec. Not so much DRM-free as having no DRM at all, but a step forward, nevertheless.
Will DECE succeed in convincing consumers who are sceptical about DRM and how it restricts their usage of content they had paid for? Adrian Kingsley-Hughes, a technology columnist at ZDNet, says it beautifully with the title of his blog post - DECE : Lipstick on the DRM pig.
Read the Reuters story - Studios form digital-download ecosystem
Sep 10, 2008
Chrome - why another browser is good
It has been more than a week since Google unleashed Chrome on the Web. Statistics abound on the market share erosion of the incumbents from the newcomer's arrival. Frankly, I think it is far too early for the numbers to make sense. There will be enough downloads and installs in the first week as people try out the new software and figure out if it is actually any good. (Remember, it was promoted in the Google homepage, no less - the most expensive virtual real estate in the world. That has to count for something.)
So how can the new browser help the Web? In a market crowded by the likes of Internet Explorer, Mozilla Firefox, Safari and Opera, is there any need for yet another commodity software which is free anyway? I think there is.
Firstly, Google has open-sourced Chrome. This means virtually anybody can peer under Chrome's hood and take the best features and even improve upon it. Like the rising tide that lifts all boats, every browser developer and user stands to gain from this.
Secondly, I think the sandbox-approach to the whole browser and even individual tabs is an innovative move. If one site crashes your tab, just close it without bringing all the other tabs and browser windows down. (I am not sure about this, but I think only Chrome has implemented this as of now.) Spawning new processes for individual tabs keeps the user in control, and the entire system more secure.
Thirdly, Google has a way with how it puts the user in focus in product design. The clean, minimalist look of the Google homepage is appreciated by millions, and Chrome has borrowed this philosophy in its user interface. I am sure other browser designers can take a page or two from the Google design book and weave it onto their own. No big, bloated buttons and no useless menu bars. Keep it simple, silly.
There are many things that I don't like at all about Chrome, but that will form the topic of another post. But if somebody has ideas for yet another Web browser and intend to release one soon, I am all for it. Better too many than too few.
So how can the new browser help the Web? In a market crowded by the likes of Internet Explorer, Mozilla Firefox, Safari and Opera, is there any need for yet another commodity software which is free anyway? I think there is.
Firstly, Google has open-sourced Chrome. This means virtually anybody can peer under Chrome's hood and take the best features and even improve upon it. Like the rising tide that lifts all boats, every browser developer and user stands to gain from this.
Secondly, I think the sandbox-approach to the whole browser and even individual tabs is an innovative move. If one site crashes your tab, just close it without bringing all the other tabs and browser windows down. (I am not sure about this, but I think only Chrome has implemented this as of now.) Spawning new processes for individual tabs keeps the user in control, and the entire system more secure.
Thirdly, Google has a way with how it puts the user in focus in product design. The clean, minimalist look of the Google homepage is appreciated by millions, and Chrome has borrowed this philosophy in its user interface. I am sure other browser designers can take a page or two from the Google design book and weave it onto their own. No big, bloated buttons and no useless menu bars. Keep it simple, silly.
There are many things that I don't like at all about Chrome, but that will form the topic of another post. But if somebody has ideas for yet another Web browser and intend to release one soon, I am all for it. Better too many than too few.
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