The importance of being Yahoo's Valentine

The irony about writing on technology is that much like the subject itself, it becomes obsolete before you can say "Gordon Moore". Which is why analysing Microsoft's bid for Yahoo and the subsequent refusal is not exciting, now that we are a couple of weeks into it. But what would be really interesting to watch is Yahoo's flirtation with News Corp., considering the fact that it just passed on over $44 billion from the Redmond giant.

Is Jerry Yang simply holding out for a better price from Microsoft, considering how desperate Microsoft has shown itself to be in the race for the Web dollar? Or does he believe that a tie-up with the media behemoth can actually bail Yahoo! out of its impending financial crisis, given its relatively poor performance in online advertising sales vis-à-vis Google? (Even with all the commotion around it, Yahoo has been acquiring online ad companies to stay afloat.) The Wall Street Journal says that its owner News Corp could hand over MySpace and some other online properties to Yahoo for as much as 20% stake in the Web giant. This could keep Yahoo safe from a hostile bid from Microsoft, and also give it access to a wider user base, not the least of which would be the world's largest social networking site. Of course, monetising it would be a different story.

Looking from Microsoft's perspective, it just may be willing to raise the offer if Yahoo plays its cards right. But given the fact that it would have to finance even part of the current offer with debt, which would be a first in the company's history, it is highly unlikely to be much of an increase. Microsoft's stock did crash as soon as the offer was made, reflecting possible shareholder opinion that even the current offer is too much.

But even this willingness to borrow for the first time clearly indicates how serious Microsoft is to get Yahoo. Both the companies have been playing catch-up with Google in online advertising revenues, and neither have had much success yet. Even together, they may not be able to do this, given the complexities of integrating two large hi-tech companies and hit the ground running in probably the world's most dynamic industry. As one comment in a news site said, "Tie two rocks together and they still sink." Maybe. Depends on what you tie them with.

RSS agents and Instant Messaging bots

It is hard enough to keep track of all the RSS feeds we have in our subscription list; knowing when they have been just updated would be helpful, but even more tough. Why not combine the power of RSS and Instant Messaging to give you an instant update? The idea is nothing new, and there are tons of services out there already.

Yahoo Alerts helps you pick different topics from a list, or even enter a custom RSS feed from third-party site, which can be delivered by email, Yahoo Messenger or text message. Some other websites that provide similar services are Imified, Rasasa, FeedCrier and ZapTXT.

You can use them to subscribe to RSS feeds (news, weather updates, sports score, etc.). As soon as the feed is updated, the bot would IM you the summary. It actually converts the pull based RSS into a push technology; you are updated as and when it happens. Of course, you can control the frequency and content of the updates through a web interface. What is really great is that some of them don't even require registration; just add a bot as your IM buddy list and you are done.

Imified, for instance, has a Blogger widget. You can add the Imified bot as a buddy on your IM, start a chat session and pull up sports score (from an RSS feed) or update your Blogger post; all of this from your instant messenger. Kind of like Twitter, which also has the same functionality. You can also create your own widgets and customise it to your requirements.

What is really great about using IM as a platform is that you can use your mobile phone's IM client to access the services anywhere, anytime. You are waiting for your bus, and in comes a new instant message : "Manchester United 2 : Liverpool 1 FT". No more expensive text messages, no more manual browsing!

More Bots

As you may know, Google Talk uses the Jabber protocol. Add eliza at swissjabber.org (in the usual email id format) as a contact in your Gmail account and you can start up a chat session with a bot.

There are also lot of Jabber bots that can provide weather, dictionary and mail notifications. (Jabber bots and IM Bots for Jabber). Please do leave a comment if you find other interesting services/bots.